Meghan Markle released new images of her children, Prince Archie and Princess Lilibet, last week in honor of Father’s Day — a move some believe may be linked to promoting her lifestyle brand.

Photos Tied to Upcoming Brand Launch?

The Duchess of Sussex, 43, has typically kept her two children out of the public eye. However, since rejoining social media in January, she has offered the public rare glimpses into her life as a mother. Her latest move — releasing fresh photos of Archie and Lilibet — is raising eyebrows.

According to columnist Amanda Platell in the Daily Mail, the timing might not be a coincidence. Platell questioned whether the images were meant to stir interest in the new product launch for Meghan’s brand, As Ever.

She wrote: “Might this be at all connected with yesterday’s announcement that a new set of Meghan’s domestic products — including a new line of pancakes — will be on sale through her As Ever brand in just a few days’ time? If it really is the case that Archie and Lilibet’s pictures were released to attract attention and encourage sales, then it would be truly shameful — a tawdry drive for profit by mega-bucks Meghan.”

Father’s Day Post Sparks Speculation

The Father’s Day post itself appeared carefully timed, Platell argued, as it was followed closely by the announcement of the upcoming product drop.

“The ground, it seems to me, had been prepared,” she continued. “Just a few days ago, we saw the Sussex kids in Disneyland, their faces covered on the screen by hearts. Enough of a tease in my book to make even the most cynical observers conclude this was a prelude to a ‘big reveal’.”